Phoebe Opens Blue Tree Toy Store in New York

Phoebe Cates Kline was so fond of the Upper East Side branch of gift store Penny Whistle that when it closed, she simply had to replace it. Blue Tree (1283 Madison Ave., nr. 92nd St.; 212-369-2583) stocks similarly tasteful, hip kids’ toys (check out indoor skateboards by Modern Convenience), but Penny Whistle never had fashion—or Fred Leighton diamonds. Upstairs, there’s an impressive selection of European and lesser-known designers like Les Prairies de Paris, 1/2 Un-Demi, and Holly Krüeger.

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